Happy Anniversary to ABC Corporation In 1933, Heiichi Morisada began selling soap door-to-door throughout Honolulu. Fulfilling a need of Oahu residents for personal use. Through a tireless work ethic, smart business practices and environmentally sound decisions, the company has grown into what is now a third-generation cleaning products developer, manufacturer and distributor. Heiichi’s son George followed in his father’s success, continuing to form strong relationships and involvement in the success of his customers. He further established the strong integrity, best practices that customer’s desired. Now in its 86th year, ABC is lead Gavin Morisada who has strengthened technical support and staff knowledge. He brought diversification and expertise to ABC. He started the Hawaiian Soap Factory product line; and the Ultra White brand, an environmentally sound, concentrated premium detergent custom made for use in the Hawaiian Islands. He also expanded ABC to serve customers better. Now, with the main location still in Waipahu, there are offices on each island to serve businesses and institutions statewide.