Our Partners, Our Customers
 

George Morisada, the second son of Heiichi, worked in the soap factory part-time since he was seven. When Heiichi died in 1948, George, then a first-year student at the University of Hawaii, left school, as there was no question about what would happen with the business. George took over. 

 

George Morisada

 

Young George plunged into the task , learning the business and forging a reputation for hard work and increasing expertise. By the late 50's came statehood, rising population and an economic boom. The small family business was positioned to grow. 

In the early '60s George began distributing synthetic detergents and modern insecticides from national manufacturers. ABC also purchased ingredients and blended them locally for commercial dispensing.

 

 

Mochi pounding is an annual ritual at ABC Corporation. In this photo, George Morisada and daughters Meri-Mika and Jana taken in the '80s.

 

New facilities were needed. In 1968, a new factory was built on Leowaena Street in Waipahu. In 1972, the office and warehouse building were completed around the corner on Leonui Street. Both have since been expanded and modernized.

George Morisada wanted to sell and service the best. ABC became exclusive distributor for, among others, Varley RTU products. Butcher's floor finishes and Windsor floor care machinery. Meanwhile, he continued to 

Attending the groundbreaking for the new headquarters building in 1972,  Rev. Santaru Sonoda, Mr. and Mrs. George Morisada and their four children, Emily, Jana, Meri-Mika and Gavin.

 

develop ABC's own institutional and industrial soaps, cleaners and disinfectants. He also became an educational resource for his customers, training them in product usage and safety.

By the 1980's, ABC Corporation was providing quality products and expert service to hotels, restaurants, hospitals, and schools statewide.

Mr. and Mrs. Morisada at ABC's 50th anniversary party in 1983 with Nobuaki Hasegawa and wife, longtime Japan representatives for ABC products.

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